Roll X Painting & Remodeling Website
June - July, 2024
The "Roll X Painting & Renovations Website" is a user-friendly responsive website that effectively informs customers about Roll X's growing company, its services, and customer testimonials. Additionally, the site will facilitate easy customer contact for service inquiries.
Client:
Roll X LLC
My Role:
UX Research
Responsive Website Design
Research:
Methods: Customer Reviews, & Personal Experiences with other Painting/ Remodeling websites
From 132 viewed reviews,
45 were selected, representing 24 painting and remodeling businesses
Areas: Google, Yelp & Facebook Reviews
Personas:
2 ad hoc user personas Synthesized from Global Customer reviews
Competitive Audit of 6 local competitors websites
Patterns and Themes:
Lack of Information
Incomplete or unclear service descriptions
Missing details about pricing and project timelines
Difficult Navigation
Confusing website layout
Poorly organized information
Difficulty finding contact information or service details
Trust Issues
Lack of customer reviews or testimonials
No portfolio or examples of previous work
Unclear company credentials or certifications
Booking Complications
Complicated or non-intuitive booking process
Lack of online booking options
No real-time availability or scheduling information
Poor Communication
Slow response times to inquiries
Lack of clear communication channels (phone, email, chat)
Unclear project expectations or updates
Mobile Accessibility
Website not optimized for mobile devices
It is difficult to navigate or read the information on smaller screens
Transparency Issues
Hidden fees or unclear pricing structures
Unclear terms and conditions
Customization Limitations
Limited options for customization or personalization of services
Inability to specify detailed project requirements
Visual Appeal
Outdated or unappealing website design
Poor quality images or lack of visual content
User Support
No FAQ or support resources
Difficulty accessing help or customer service
Inconvenient Location Information
Unclear service area coverage
Difficulty finding local branches or representatives
Insights:
Sitemap:
Digital Wireframes:
HiFi Prototype:
Completed site: RollXPros.com
The project is 90% Complete. The client still needs to deliver photos of their work
Temporary placeholder stock images have been added
Next Steps:
Heat-maps through Hot Jar will provide visual insights on user interactions and patterns.
Heat-maps will help determine the best placement for key content and CTAs, ensuring important information gets the visibility it needs for increased engagement.
Takeaways:
Multi-language sites can increase accessability for Spanish-speaking customers
Micro animations can guide users and turn a simple site to a contemporary showpiece
