Saho Sushi
Nov. 2022 - April 2023
For a Coursera UX/UI certification project, I created Saho Sushi. A menu app that simplifies sushi ordering, tailored for both sushi lovers and newcomers to Japanese cuisine. It's ideal for individuals with limited time or less experience in selecting sushi items, helping them navigate unfamiliar ingredients and flavors.
Client:
UX/UI Certification Project
My Role:
UX/UI Designer
This is a concept design for a certification course. The final app was never developed.
Research:
I interviewed 5 diverse users aged 18-60 to create user personas, uncovering varied sushi consumption habits and time constraints during lunch breaks, highlighting the spectrum of users' experiences with food apps.
User Painpoints:
Difficulty ordering quickly, especially during time-constrained breaks.
Language barriers in understanding menu items.
Lack of ingredient details for dietary restrictions.
Forgetting previously ordered items.
Persona:
Jessica, a busy mother, represents users needing English-labeled world cuisines to ease ordering.
User Journey Maps:
Detailed the ordering process from the idea of ordering food to the point where they had the first bite.
Paper Wirefames:
Landing Page, Item Page, and Group Order Page Ideation
Digital Wirefames:
Developed digital prototypes based on paper wireframes, refining user interface and navigation for optimal user experience.
LoFi Prototype:
Developed digital prototypes based on paper wireframes, refining user interface and navigation for optimal user experience.
Usability Studies:
Round 1 Findings
Most users intuitively chose the menu bars first
Users scan top to bottom and most often choose options at the top
Users need additional guidance maneuvering in lo-fi prototypes
Round 2 Findings
Users wanted images that better reflect the quantity of items
Users need more click space on menus and buttons
Users wanted details in the cart to review their order
HD Mockups:
Updated mockups based on user feedback, emphasizing clarity and simplicity.
HiFi Prototype:
Developed digital prototypes based on paper wireframes, refining user interface and navigation for optimal user experience.
Accessibility Considerations:
Prioritized high contrast and audio assistance for visually impaired users.
Translated Japanese menu items to English and listed ingredients.
Next Steps:
Conduct further usability studies for broader demographics.
Expand menu options to cater to vegetarian and vegan customers.
Explore AI integration for app development in the absence of an engineer.
Takeaways:
Most users found the high-fidelity prototype very easy to use, straightforward, and clean, without being cluttered by too many features.
One user even remarked, "Honestly, I want to order some sushi now."
This feedback underscored the importance of starting with wireframes, recognizing potential biases, and discovering new ways to eliminate them while increasing accessibility.
