Zuzu Workship App Concept
Jan. - Mar. 2022
I created Zuzu Ikigai app concept, a workshop facilitation app, to help individuals overcome obstacles in pursuing their passions by aligning personal interests, skills, and societal needs to turn passions into profitable ventures.
Client:
Self, Personal Project
My Role:
App Product Design
This is an incomplete concept design. The final app was never developed.
Research:
Methods: Prospective User Interviews, Competitive Audit
Persona:
12 possible users interviewed, 7 viable users, 2 aggregated user personas
Insights:
Users often feel constrained by financial limitations and societal expectations.
Difficulty self-reflecting on strengths and prioritizing goals.
Confusion arises when faced with multiple tasks or questions simultaneously.
Current Market Offerings:
Various apps offer Ikigai lists but lack guidance on implementation. Other apps focus on goal management or helping users find activities but lack social features or storytelling elements to connect users with others.
How Might We:
Increase ease of use
Help users understand the concept of Ikigai and how to use the tool
Help users gain control of their lives
Help users make better decisions
Give users a shot to make life better for their families
Paper Wirefames:
Outlined initial designs for website layout and functionality, focusing on mobile accessibility and user engagement.
Digital Wirefames:
Developed digital prototypes based on paper wireframes, refining user interface and navigation for optimal user experience.
Prototypes:
Developed digital prototypes based on paper wireframes, refining user interface and navigation for optimal user experience.
HD Mockups:
Created high-fidelity mockups featuring streamlined navigation, product upsells, and enhanced visual appeal to attract and retain customers.
Next Steps:
Conduct further usability studies for broader demographics.
Explore AI integration for app development in the absence of an engineer.
Takeaways:
Emphasized the importance of testing multiple variations in the early phases to ensure an effective information architecture in the final design
